Today's consumer marketplace only appears to be well-educated and savvy.

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More Specifics

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	Even buying a cantaloupe can be an experience in bewilderment and dread.
	We wouldn't generally recognize better value in a small competitor's product.
	The increasing technological complexiy of our products is what has eroded our ability to evaluate them.
	The proliferation of consumer journalism ultimately says more about bafflement than it does about knowledgeability.

(c) COPYRIGHT 1994 ROBERT WINTER.  ALL RIGHTS RESERVED.

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