Having key decision makers enter into a dissociative state can portend dire consequences for any enterprise. Yet from the standpoint of those originating the communications, the techniques are effective.

By carefully crafting messages in a manner that avoids overt logical challenges, then repeating them enough times to render them effectively "true," the formulators of modern executive communications can manipulate powerful corporate decision makers with essentially the same ease as a cigarette company inducing consumers to choose its products for their purported "manliness."