The changing nature of capital is pushing businesses to focus more on appearances.

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Somewhere along the line we might expect a significant reality check to be applied to all our elaborately concocted imagery and conceptions--perhaps in the form of a flinty-eyed CEO who, attentive to his responsilities to the interests of the shareholders and board of directors, maintains an unwavering focus on efficiency, profitability, and the bottom line.

In actuality, however, such CEOs are becoming harder to find as time goes by, because the dissociative tendencies of all large organizations tend to be compounded today by the more urgent needs of contemporary corporations to cater to perceptions on Wall Street.

 

	Instead of literal profits, CEOs must now generate "value" in the form of favorable perceptions on Wall Street.
	Virtual reality-oriented leaders tend to propagate their traits throughout their organizations.
	A dissociative management style can ultimately virtualize an entire company.

(c) COPYRIGHT 2001 ROBERT WINTER.  ALL RIGHTS RESERVED.

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