If used more innovatively, the Internet can enable many more musicians to connect with people who will enjoy their work.
A good many independent musicians are now making their music available for purchase on the Internet. At least in theory, this could herald an age of unparalleled opportunity for creative artists to connect directly with the public, without having to go through a traditional system that’s so overwhelmed with submissions that they can’t even get their demos listened to—and where meaningful access requires connections whose scarcity fosters exploitation.
Unfortunately, hardly anyone is having much luck selling their own music on the Net.
Turning this situation around will require taking a hard look at what's causing them to fall short.
(c) COPYRIGHT 2018 ROBERT WINTER. ALL RIGHTS RESERVED.
Independent websites for unknown musicians are almost guaranteed to fail.
Shared websites featuring the work of many independent musicians have solved some problems--but not enough.
Enhanced social content curation techniques can enable shared independent music sites to finally succeed.
Strrong incentives for taste maven participation can push a better approach to a shared music site over the top.
A shared music site offering advanced social content curation can benefit more than just struggling musicians.