Innovative new multimedia modes of expression are well suited to the Internet for a number of reasons.

To begin with, the user’s simple ability to control the pace and scope of the exposition (for example, via a selectable chunk-at-a-time format) can do a great deal to improve people’s acceptance and assimilation of unfamiliar new modes of expression.  

In addition, presenting new forms of multimedia material online can give it an appropriate amount of time to catch on, finding its initial audience among the avant-garde before expanding to more general types of audiences.  No one needs to devote expensive broadcast time or screen space in movie theaters to it, while it is still in the process of gaining mainstream acceptance.

A collaboration-friendly online environment also offers advantages in creating material, ensuring fair payment for all participants, and even protecting content from theft.