Memorable for Odd Reasons (3)

 

If the only person you have to please with your company name is yourself, you can get a great deal of satisfaction out of choosing whatever happens to suit you.  Personally, I like to picture Leviathan Development Inc. as an enterprise run entirely on the top of an old card table, with a total capitalization of maybe $42.  Other names in this category include:

Air Head Incorporated

Blazing Pages Inc.

Heavy Hitter Industries

Quick ‘n Split Inc.

Yuppie Management Co. DBA Nexus

The Mud Factory

The Revolting Company

 

But there are times when an increase in creativity can lead to a decrease in clarity.  Could anybody tell exactly what the following organizations do?

Blue Sky

Day Nice Inc.

Enriching

Sunshine Air

 

Then again, in some cases I’m not all that sure I want to know what’s being done—or to whom.   I’m certainly inclined to hesitate when I encounter:

Bobs Frolic Rooms

Bod

Doc Electric, Inc.

Dorothys Surrender

Flit Enterprises

Hair Addictions

Love Insurance Agency Inc.

Men Tech

Menagerie Restaurant Inc.

Rector Equipment

 

I’m actually pretty sure I don’t need to know much more when I run into:

Anatomy Porcelain Studio (as in, a ceramic what?)

Extend-a-Life

Final Choice

Jennys Love

Joy Toy

Mr. Hose

 

Still, I think that if I were ever to receive mail with any of these names on the envelope, I’d feel compelled to open it.  And how many companies that run direct mail campaigns can claim that kind of effect?

© COPYRIGHT 1998 ROBERT WINTER.  ALL RIGHTS RESERVED.

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