Lack of substantive product understanding forces us to rely increasingly on the image a producer pays to propagate.
More Specifics
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Some marketing messages amount to little more than
psychodramas.
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"Image" competition favors companies large enough
to hire the top cognitive competitors.
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Companies that can afford the top package designers can
"say" things that can't be argued with.
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Just getting products displayed on store shelves can cost more than smaller competitiors can afford.
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The size of a company's advertising budget can be a crucial
determinant of its success.
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Cognitive product competition extends throughout our contemporary "mindscape." |  |
(c) COPYRIGHT 1994 ROBERT WINTER. ALL RIGHTS RESERVED.
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