Satire, Analysis and Commentary on Corporate Communications and Power

The Virtual Corporation

SYNOPSIS: We've changed from a machine-based work and business environment to a perception-based one.

We’ve become more or less accustomed to hearing how politicians are out of touch with us and the realities of our lives. It is also not entirely shocking to hear the media criticized on this account. What may come as more of a surprise is the realization of how significantly the contemporary conditions of dissociation and virtual reality pervade even the ostensibly clear-eyed and pragmatic world of business.

In actuality, contemporary business is heavily, if inadvertently, into virtual reality.

Not all of this is new.

(c) COPYRIGHT 2001 ROBERT WINTER. ALL RIGHTS RESERVED.

More Specifics


	Large organizations are almost always somewhat out of touch with direct experience.
	Our workplaces' dissociative tendencies have been compounded by the internal spread of passive-engagement communication techniques.
	The changing nature of capital is pushing businesses to focus more on appearances.