A New
Communications Paradigm

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The techniques by which material enters into our shared "mindscape" have been refined dramatically over the past few decades, and have now reached the point of  being fundamentally changed in nature.

At one time mass communication, which could only be accomplished via the printed word, presumed and more or less required the active engagement of an alert and reasoning recipient.  But increasingly today, communications with a notable power coefficient are moving away from engaging their recipients' rational evaluative faculties.

The differences between the two forms warrant  elaboration.

 

More Specifics

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	Communications that engage our reason have enabled great progress, but are in the process of being eclipsed.
	The new model for communications with a significant power coefficient has its origins in advertising.

(c) COPYRIGHT 2001 ROBERT WINTER.  ALL RIGHTS RESERVED.

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