A visit to a video store provided a  striking contrast to the left-brained and literalistic methods of presenting merchandise that once prevailed.

As I entered a Hollywood Video outlet in my neighborhood, the brilliance of the newer surroundings was one of the first differences to register. The walls and carpeting were suffused with color, and charged with an atmosphere of high drama and excitement. Moreover, because of the way the store was painted—one wall one color, another a different color, with individual walls chopped into sections of different colors, then visually linked to other sections on other surfaces, creating a sense of many additional planes and shapes—the old foursquare wall structure was effectively shattered, leaving nothing but a pleasurable aura of anticipation.

The racks holding the merchandise also faded almost completely into the background. All direct attention was now focused on the dramatic imagery of the movie covers themselves, enabling them to leap forward and captivate and dominate the shoppers' perceptions, effectively drawing the shoppers into another world.  

Compared to the old-style neighborhood grocery that spoke in a drab way to its customers' logic and reason, this environment seemed to be wired directly into the brain's pleasure centers and imaginative faculties.