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Cars & Cooties
The Under-Explored Force in
Product Design and Marketing
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by Robert Winter
SYNOPSIS: When we shop for cars, what we're mainly buying is product "image."
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What cooties are: a phenomenon throughout life, not just on the playground.
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The main function of the automotive press is to tell us which cars have the cooties.
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The
most commonly cited rational reasons for our changing car preferences have a way of
skittering away under scrutiny.
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Fear
of getting the cooties drives today's car designs to be excessively imitative.
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Our
shopping is cootie-based when we can't evaluate products on their real merits.
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(c) COPYRIGHT 1998 ROBERT WINTER. ALL RIGHTS RESERVED.
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