Passive-engagement communications are well adapted to situations where attention is scarce.

In business, the clamor for people's attention is as great as it is anywhere.

Those who can dominate decision makers' attention can dominate a business.

Passive-engagement techniques are increasingly at the core of sucessful business communications.

Although agreeable in the near term, passive-engagement business communications can put decision makers seriously out of touch.

Passive-engagement business communications can be a difficult addiction to kick.

The reason passive-engagement business communications are with us is that for their originators, they work.