A good many musicians are now attempting to sell their music over the Internet. The problem is, most online music is presented in such a disorganized jumble that trying to wade through it is just too daunting a task for the average consumer.
What we really need are trusted people who can prescreen, organize, and recommend material to the user. A user should be able to specify not only that he’s looking for, say, Latin jazz, but also that he wants to check out what’s been recommended by some particular “taste maven”--who could be a magazine's music critic, a local night club impresario, a music blogger, a savvy record store clerk, or any other individual or organization whose tastes he appreciates.
The minute a user can specify that he wants to see only material that's been recommended by a trusted "screener," all the clutter and clamor will effectively disappear, and he will be in a much more appealing world of content he is genuinely likely to enjoy.
This solution is actually not far from becoming a reality. Alpha-stage software was developed a nimber of years ago, and when critics and writers for respected publications like Rolling Stone were approached about participating in it, their response was positive. Major online music sites at the time were also shown the service, and they expressed interest in paying for the right to offer it to their users.
Now that the software is in production stage, a campaign is beginning to recruit music bloggers from all around the country.
What this solution promises to do is enable a critical gatekeeper function to be performed outside of the traditional music industry.