SYNOPSIS: Advertising techniques have transformed a wide variety of power-based communications.
One of the most important reasons we have become a dissociative society, drifting out of touch with the actual world around us, is that powerful techniques have been developed to persuade us without giving us much in the way of actual facts. Originally devised in the commercial endeavor of getting people to buy products, they have since been applied throughout contemporary life.
To fully grasp the power of these techniques, we need to understand their historical as well as conceptual origins.
recent times, the manner in which things are sold has changed dramatically.
marketing techniques represent nothing less than a new communications paradigm.
|Politics has become as grounded in passive-engagement
communications as the marketing of consumer products is.
(c) COPYRIGHT 2001 ROBERT WINTER. ALL RIGHTS RESERVED.