Cars & Cooties
The Under-Explored Force in
Product Design and Marketing
by Robert Winter
SYNOPSIS: When we shop for cars, what we're mainly buying is product "image."
What cooties are: a phenomenon throughout life, not just on the playground.
The main function of the automotive press is to tell us which cars have the cooties.
most commonly cited rational reasons for our changing car preferences have a way of
skittering away under scrutiny.
of getting the cooties drives today's car designs to be excessively imitative.
shopping is cootie-based when we can't evaluate products on their real merits.
(c) COPYRIGHT 1998 ROBERT WINTER. ALL RIGHTS RESERVED.