brainim4.jpg (4253 bytes)  Jimmy Carter's first campaign was heavily symbolic, although somewhat inadvertently so.


Jimmy Carter dramatically demonstrated the potency of  political symbolism when he first defeated George Wallace in a primary in the South.

Beating Wallace in his home territory without being racist or hate-filled established Carter as a major "white knight" in the rest of the country's estimation. 

Once this image was established, Carter was in such a strong symbolic position to run against everybody's invisible opponent, the Watergate-stained Richard Nixon, that he was able to ride his white horse all the way to the White House.

(c) COPYRIGHT 1998 ROBERT WINTER.  ALL RIGHTS RESERVED.


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