brainim4.jpg (4253 bytes)  Communications with a significant power coefficient are moving away from engaging our rational evaluative faculties.


More Specifics

butnsqar.gif (1086 bytes) Communications that engage our reason have made great progess, but they are in the process of being eclipsed.

 

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The new model for communications with a power coefficient has its origins in advertising.

 

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butnsqar.gif (1086 bytes) Politics has become as grounded in passive-engagement communications as the marketing of consumer products is.

 

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butnsqar.gif (1086 bytes) Strategic intra-business communications have adopted the same techniques as political and consumer product marketing. butnsqar.gif (1086 bytes)

(c) COPYRIGHT 1998 ROBERT WINTER.  ALL RIGHTS RESERVED.


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